LENOVO

LIVE EXPERIENCE | HIGH-TECH PRODUCTS PRESENTATION

REPUBLIC
36 hours of set-up work
8 hours of rehearsal
37 kilowatts of lights
80 excited glances
10 exclusively designed wireless LED awards
PROMICE clients often set non-trivial tasks, which we are happy to realize. This is exactly what happened with the Lenovo Live Experience | High-Tech Products Presentation project.

Fully immersing participants in the concept of the event is one of the most challenging and important tasks. But we love challenges. Kilowatts of light helped us to solve this situation. The room was illuminated with side spotlights in the tone of Lenovo's Think pad, Yoga and Legion brands. The lighting adjusted and changed color depending on the theme of the presentation. We also created a 7-minute High-Light show for the company's products. Words are hard to convey the magic of the atmosphere. It's better to watch the video and understand everything yourself.
LENOVO
LIVE EXPERIENCE | HIGH-TECH PRODUCTS PRESENTATION
DECEMBER, 2018
We tried to surprise the guests and make everyone feel the achievements of high technologies on their own. At registration, instead of the usual badges, each participant received a white branded bracelet. It looked unremarkable. Imagine people's amazement when during the multimedia light show the bracelets began to shimmer in rhythm with what was happening on the LED screen! According to those present, this was the first time they had seen such a thing in Georgia.

Within the context of the business event we have organized a lot of activity zones. In order for the guests to get in touch with the products, we organized stands for each brand. You could not only get a live experience of interacting with the products, but also immerse yourself in the marvelous world of virtual reality, as well as take a photo with beautiful hostesses.

The training part of the program was held in a not quite standard format. The event included the awarding of partner companies. Especially for this occasion we developed a customized design and produced wireless LED awards. As part of the ThinkPad presentation, a crash test of the laptop was conducted with the participation of a guest from the audience. The device was subjected to severe tests: it was dropped, doused with wine and even used as a nutcracker! During the experiment not a single laptop was damaged :)

The cherry on the cake was a sensual number of aerial acrobatics. The production was specially created for this event. Each movement emotionally reflected the character of the products presented at the presentation.
By the way, our event agency has been cooperating with Lenovo in Georgia since the establishment of its representative office in the country. Since 2013, we have organized office and brand store opening ceremonies, memorable corporate holidays and theme parties, as well as business events.

Special thanks to Lenovo, for trust and interesting tasks, through which our potential is revealed.
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