Our event company treats every project responsibly and reverently. But there are some events that we remember with special pride and warmth. The event organization of the presentation of the new HP Elite Dragonfly laptop is just one of them.

To create an authentic concept of the event, it is necessary to get into the idea of the product. That's what we did. HP Elite Dragonfly is an ultra-mobile laptop with the ability to rotate the screen 360 degrees. According to the manufacturer, it is the world's most lightweight business laptop-transformer. In the basic configuration, the weight of the device is less than 1 kg. The laptop provides a new level of freedom for those who are constantly on the move. No wonder that the dragonfly has become the symbol of this model.

The PROMICE team made every effort to reflect the product properties in every detail of the event. The hall with a glass roof was chosen for a reason. The dome, through which you can see the sky, metaphorically emphasized the lightness of the notebook. The pattern of the vaulted structure was associated with the pattern on the wings of a dragonfly. We also made a branded podium from colorless plexiglass and ordered transparent plastic chairs. The whole space seemed weightless.

The event included an evening program, so our event company took care of special lighting. Blue rays emphasized not only the brand color, but also created a magical atmosphere.

However, organizing a presentation is not only about interior design. The next step was the development of the event's brand attributes. We decided to " bring the product symbol to life". Our sketches were used to create dragonfly models that decorated the buffet tables. Each guest received a designer key chain with blue illumination. Inside the crystals, naturally, the dragonfly was engraved.

The finale of the productive day was a buffet with light refreshments. The guests enjoyed socializing and exchanging impressions of the event.